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Watch: Keanu Reeves channels the 'Sad Keanu' meme, rides a motorcycle in Super Bowl ad previews

The ‘John Wick’ star camps out and builds a Squarespace website in the desert for his motorcycle company.

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Keanu Reeves sure loves his motorcycles.

The John Wick star took some time ahead of filming the third film of the franchise to work on a Super Bowl ad campaign with Squarespace.

Squarespace previously helped Reeves build a website for his company, Arch Motorcycle, so now he’s returning the favor for the big game. The ad channels the "Sad Keanu" meme from a few years ago, and shows Reeves camping out in the desert in one ad, then riding a motorcycle down the road in another.

Take a look: