9 Time-Saving Techniques to Better Manage Your Enterprise Websites
When you’re updating and editing multiple websites, thousands of products, hundreds of services, and dozens of subbrands, the complexity of managing your organization’s websites may feel daunting. This responsibility is complex—affecting your team’s bandwidth while introducing the possibility of inconsistencies and errors in messaging and visual branding.
Squarespace Enterprise offers tools and features to help your team streamline operations, reduce workloads, and enhance productivity. Explore nine time-saving ways to better manage your company’s websites at scale.
1. Use Enterprise Sections
Page sections are the vertically stacked content sections that create the structure of each page on a Squarespace website. You can add, delete, and move sections to arrange your content. You can save section layouts to reuse in the future, which is particularly useful when maintaining consistency across multiple pages on one site.
Enterprise sections take things a step further. This Squarespace Enterprise-exclusive feature empowers your team to save and reuse page sections created for one site across all organization sites. These sections can include global text and code blocks (more on these momentarily) containing organization-wide text and code, which are quickly updateable across all sites using them. With Enterprise Sections, managing sites at scale becomes seamless—your team can pull directly from your organization's bank of pre-designed sections, like “About Us” or company-wide promotions, ensuring consistency and efficiency across multiple sites.
2. Take advantage of Design Library
Design Library is built to help you save time managing multiple websites with custom brand templates and the ability to save and make bulk content and code edits to as many websites in your Enterprise account dashboard.
Create and deploy global content using:
Global text blocks
With global text blocks, you can make reusable text blocks that ensure consistency across your websites. For example, if you manage websites for multiple franchises, you can simultaneously update business hours or company information across every location. Or if you work for a school district, you can keep contact details, scheduling announcements, or school closings uniform across all websites.
Global code blocks
If you or your engineering team want to add custom code to multiple websites, you can do so with global code blocks. Whether you integrate animations or third-party applications, global code blocks save you time while delivering consistent, high-quality user experiences across your organization’s entire portfolio.
3. Leverage page drafts
Page drafts is a collaborative tool that empowers your team to draft changes to live websites and share them with team members for review—without impacting existing content. With page drafts, verify that edits are thoroughly vetted with key stakeholders before they appear to customers. From there, website admins can quickly replace existing live pages with the new and approved content without disrupting the user experience.
4. Build brand-aligned websites with Squarespace AI
Squarespace’s uses Design Intelligence technology to automatically generate on-brand websites in minutes. With it, your team can:
Quickly create beautiful, bespoke websites for all of your products, services, or subbrands with Squarespace Blueprint AI
Use Squarespace AI to populate pages with high-quality, AI-generated copy, for everything from product descriptions to course outline to client documents
Once Squarespace AI has built the foundation, you can continue to edit and customize your website content to fit your exact needs, such as editing the AI-generated descriptions to match your brand’s voice.
5. Manage offerings from the Products & Services panel
If you run an ecommerce business, you know that a lot goes into managing physical and digital products, active orders, gift cards, reviews, waitlists, discounts, and more. The Products & Services panel gives your team the option to:
Manage all offerings from one centralized, convenient location
Advertise offerings on social media channels and search engines to drive more business
Avoid any confusion with navigating multiple management locations and platforms
6. Maximize revenue with the Content & Memberships panel
Paywalling premium content and building members-only communities are effective ways to generate additional revenue.
The Content & Memberships panel empowers your team to:
Create and sell paywalled content, including online courses, videos, and blogs
Manage memberships and exclusive offerings across all of your sites
Handle subscriptions, expand revenue streams, and provide a smooth experience for paying members
7. Book and manage appointments with Acuity Enterprise
Whether you help operate a large hospital or healthcare service, bank or credit union, or a software company, many enterprise organizations need to schedule a large volume of appointments.
Acuity Enterprise streamlines enterprise-scale appointment booking with:
Unlimited calendars for organized appointment management
Embedded schedulers that integrate directly into your website
A centralized dashboard where your team can track and report on all scheduled appointments
A dedicated account manager to set up the organization’s account, help train your team, answer questions, and ensure you get the most from Acuity Enterprise
In addition, with the enhanced Acuity API, your teams can integrate Acuity Scheduling with the tools you’re already using. Plus, Acuity Enterprise is fully HIPAA compliant, ensuring your business can safely store, send, and share custom contracts and legal agreements without security or litigation risks.
8. Streamline invoicing processes
Standardizing your invoicing processes can reduce administrative overhead, saving your team time so they can refocus on delivering value that helps capture and retain business. Squarespace Enterprise offers the tools to draft and manage financial documents at scale. From the Invoicing panel, you can:
Create and save branded templates for invoices, contracts, proposals, estimates, and more
Generate and manage documents directly from one centralized dashboard
Collect payments at scale
9. Automate email marketing efforts
Email marketing is an essential way to reach out to and retain customers. With Squarespace Enterprise, your team can build and automate custom, targeted workflows to reach customers exactly when you want to.
Squarespace Email Campaigns has two types of automated campaigns for you to choose from:
Subscriber activity automations are triggered when a visitor subscribes to your mailing list through a newsletter block. These emails include a welcome message, new subscriber discounts, product and service advertisements, and more.
Customer activity automations are triggered when a customer makes a purchase on your website. These emails include a thank-you message, product recommendations, and more.
Next steps
Managing enterprise websites at scale requires the right tools. Squarespace Enterprise provides solutions like Design Library, page drafts, and Blueprint AI to streamline workflows, save time, ensure brand-wide consistency, and deliver exceptional value to customers.
Efficiently manage your organization’s online presence.