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In today's digital age, sharing expertise has become more accessible than ever. Whether you're a coach, fitness instructor, wellness guru, or simply someone with valuable knowledge to impart, there's a platform waiting for you to share your skills and earn money in the process. Imagine earning passive income on top of your in-person business, all while owning your brand and having a direct line to your audience.
One of the best ways to explore video selling on Squarespace is by selling access to your video library.
Why sell video content on Squarespace?
No matter what your area of focus, monetizing your videos has its benefits. Premium content is a great way to build audience loyalty and earn extra income while keeping maximum control over your content and audience interactions.
Connect with expertise
If you have knowledge to share, whether it's in business, fitness, cooking, art, or any other field, there are people out there eager to learn from you. Supporters who pay for your content may feel more connected to you. Not only did they invest in your content financially, but paid content creates a feeling of exclusivity and quality in your relationship with those viewers.
For example:
Life coaches, career coaches, and executive coaches can turn your insights into valuable video content on everything from how to resolve conflict to networking and beyond.
Yoga, fitness, and wellness instructors can share your workout routines, meditation sessions, and wellness tips.
Creatives and food experts can share short design tips and recipe videos.
Get tips for choosing your expert niche
Earn passive income
By creating a video library, you're not just limited to earning money when you're actively working. Your videos can generate revenue 24/7, allowing you to scale your business and income.
Or you can treat video as an additional, always-on revenue stream. While you focus on the main part of your business or career—like meeting with clients, teaching in person, or simply working a 9 to 5—your videos can continue earning money. While you should update your video library regularly, you don’t have to be working on it regularly to keep the passive income coming in.
Own your brand and audience
Unlike platforms where you're at the mercy of algorithms and advertising revenue splits, selling access to your video library puts you in control. That means you choose what you charge, the site design, what content your visitors see, and how you interact with them.
You maintain ownership of your brand and can directly engage with your audience. It also gives you the opportunity to bring your audience along for the ride as you grow and experiment. Having a relationship with your audience can make a transition easier if you want to try a new content format or explore new topics.
How to monetize a video library
Once you have videos ready to share, setting up paid videos on a Squarespace site is fairly straightforward.
1. Upload your videos
While our video player does support YouTube and Vimeo links, we recommend that you upload your videos directly to Squarespace to ensure your content will play back reliably and without third party branding. Our minimalist player will keep your brand front and center.
2. Organize with categories
Adding categories to your videos is a way to add further organization and navigation for your customers. Clear navigation makes for a good user experience, which keeps visitors on your site for longer and makes them more likely to convert into paying viewers.
For example, you might create a category called “Yoga for Beginners” and attach that category to a set of videos. Your customers will then be able to browse and filter the library for just those videos.
3. Set up your pricing plans
Determine how you want to monetize your library. You can offer two pricing options for a video library: a recurring subscription or lifetime access at a one-time fee.
You can also try creating different pricing tiers to offer flexibility to your customers. This way you can sell access to the video library on its own and also offer higher-priced tiers that include video access plus extra benefits, like online courses. This is a common strategy among successful Squarespace sellers, since it makes their content more accessible to a wider audience.
Learn how to price your products
4. Create a strong sales page
A sales page acts as a dedicated landing page for your video library. When you promote your videos, it’s useful to have a single link to share with visitors. Your goal for the page is to help them get closer to becoming a buyer. Use this space to detail your different pricing plans,,include testimonials and FAQs, or share free previews of your content.
5. Promote your videos
Wherever your audience is, you now have a beautiful sales page to send them to. There are a few common ways that Squarespace content sellers reach their audiences.
Squarespace Email Campaigns: Add a mailing list sign-up to your website so you can regularly update your visitors about new content. With Email Campaigns, you can customize pre-designed templates to quickly send an email or regular newsletter.
Social media: Share previews for your videos with your followers and highlight your landing page link when you share related posts. Make sure to link your videos in your link in bio for easy access.
Search: As you work on your website, consider the types of searches that would send your target viewers your way. Find natural ways to work those phrases into your website copy, video titles, and descriptions to make them easier to find in search.
Best practices for selling video content
There are a few things you can explore to make your videos more appealing to potential customers and encourage conversions.
Create pricing tiers & bundles. Even if you’re only selling a single collection of videos, you can enhance your offering and boost your sales by including other benefits with purchase, such as a 1:1 coaching session. Or create tiers of support at different price points, with more benefits at higher-priced tiers.
Set public previews. Entice potential customers by offering a preview of your content. This can be one or more videos and descriptions that give them a taste of what they'll get with a full purchase. Public previews build customers’ trust and confidence in what they’ll be buying.
Use your sales page to make your pitch. As the landing page for your video library, the sales page may be the first place potential viewers encounter your paid content. Showcase the benefits of your expertise, details about your videos, and testimonials to convince visitors to make a purchase.
Selling access to your video library is more than just a revenue stream; it's a way to share your expertise with the world while building a sustainable business. Whether you're a seasoned coach or a budding instructor, there's a platform and an audience waiting for you. Take the first step today by organizing your content, setting up your pricing, and creating an enticing sales page. Your journey to monetizing your expertise starts now.