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Starting a new year can be reenergizing. It’s an opportunity to lean into challenges and set fresh goals, whether you’re launching your next idea or aiming to grow your brand or business.
From refreshing your website to expanding your reach to finding new ways to sell, Squarespace has the tools to help you succeed. Let’s look at some ways you can make 2025 your most successful year yet.
Give your website a fresh start
Your website is your online headquarters, whether your goal is attracting an audience, converting customers, or establishing your brand. These tools can help your website work harder for you this year.
1. Rearrange your site's layouts
Squarespace's Layout Switcher gives you the option to preview and rearrange your website content with suggested layouts in a single click. You can add, remove, or edit blocks of website content, and Layout Switcher will generate new recommended options to help you find the right layout for your page.
See more Design Intelligence tools
2. Use AI tools to populate important content
Have you launched your website but need to polish some content in crucial places? Squarespace's AI tools can do that for you, and ensure that the results you get align with your brand.
The AI writer can produce all-new copy for your site or edit copy you’ve already written to fit with your unique voice and help you convert visitors. Use the writer across the Squarespace platform, from product descriptions to video and online course descriptions and more.
Explore AI Section Backgrounds to get professional, curated images that fit perfectly behind the main content on your website, with space for overlay text.
Say you’re an artist who sells originals and prints on your online store, but also provides online painting classes and video demonstrations. Squarespace AI can fill in the content you need for your website, classes, and videos, and provide on-brand page and section backgrounds that fit your taste.
3. Get discovered with SEO tools
Building a beautiful, customized website will provide a strong foundation for your brand. Making sure it prominently appears in relevant search engine results will further set you up for success. Squarespace SEO tools can maximize your online presence so your site shows up more often and to more people.
Instantly generate AI SEO page titles and descriptions for your website. Add or update your Brand Identity to get results that fit your brand personality.
Feed a custom prompt and target search keywords to Squarespace’s AI writer to draft SEO-friendly copy that helps you increase traffic and rank higher in search.
Build product pages on your site and let Squarespace's ecommerce SEO automatically generate search-optimized pages with static URLs for all your product categories.
4. Build a new site with Blueprint AI
Is it time for a website makeover? Or maybe you’re diving into a new concept and need to establish your online presence for it. Either way, Squarespace Blueprint AI can help you create a beautiful, bespoke site that’s built for your needs, styled to match your brand, and designed to stand out, in minutes.
Blueprint AI guides you through a series of questions about your business name and type, brand identity, and goals. The system then provides expertly curated design recommendations that stay true to your vision—from images, copy, colors, and fonts to sections and page types.
Once you’ve made your design selections, Blueprint AI will instantly generate a fully-operational website catered to your requirements. From there, you can continue to refine copy, imagery, and design in the Squarespace editor. To date, Blueprint AI has helped 10% more people publish their new site and cut down on their quest for stock images by 18% on the first day of their website trial.
Expand your reach
Half of all small business owners in a recent Squarespace survey named gaining new customers and clients as a challenge for their business. To attract a wider audience or customer base, tap into tools that make you easy to find and help you send engaging outreach at the most impactful moments.
5. Claim a domain
One of the most important steps in launching your new website is capturing the right domain name (your unique URL) for it. You can find or brainstorm a custom domain with Squarespace’s Domain Name Generator in two steps:
Start your search by describing your business in a few words, or enter your business name. If you don’t have one yet, try the Business Name Generator.
Choose the name you like best from the generated list of domain names or regenerate until you find the right match.
Once you find a domain name you want, register it through Squarespace Domains to claim it.
6. Send memorable email marketing
Keeping up steady communication with your audience is one of the best ways to attract visitors to your site. Squarespace Email Campaigns provides you with email and newsletter templates to help you reach out quickly and easily.
Templates are editable so you can apply brand colors, pull in website content or top-selling products, and add discount codes. You can use images from your library or find free stock options and use the AI writer to help you draft copy.
Advanced tools like automated emails can help you send scheduled, personalized messages to subscribers based on their interactions with your website, like when they abandon their shopping cart. The automation ensures you reach visitors at just the right moment to send them back to your site or convert them on a product.
7. Keep visitors engaged with promotional pop-ups
Pop-ups on your website help you keep visitors informed about your brand. Whether it’s triggering a new subscriber form for your newsletter, advertising a sale or discount, or announcing a new product or blog post, pop-ups can help you reach your sales and subscriber goals by highlighting your most important pages.
Adding pop-ups to your site is a straightforward process:
Open the Promotional pop-up panel.
Choose a pop-up layout.
Customize the text, timing, and appearance using the Action, Content, Display & timing, Image, and Style settings.
Toggle on Display pop-up, then click Save.
Start earning—or grow your revenue
No matter what you’re interested in selling or how long you’ve been an entrepreneur, there may be ways to streamline your workflows or grow your earnings. Look for ways to build efficiency into your processes, starting with these tools.
8. Simplify your invoicing process
Make it easier to request payment by using professional, branded invoice templates designed to attract new clients and keep your payment records organized. Professional invoices help legitimize your services and build credibility and trust with clients.
Squarespace Invoicing is free to use on all Squarespace website plans, so anyone can create and send invoices. Squarespace invoice templates match your website branding for a consistent client experience and let clients pay through a secure link. You can save time with scheduled invoices that send when you prefer. Then, track, manage, or follow-up on invoices through an organized dashboard.
9. Increase your earning potential
When it’s time to get paid, Squarespace Payments provides you with a streamlined, flexible method for accepting and managing payments, with competitive rates that help you keep more of what you earn.
Give your customers flexible payment options and a seamless checkout experience with support for digital wallets such as Apple Pay and alternative payment methods like Klarna. Offering more payment options can help you close sales, since customers can choose to pay with a preferred, trusted method or pre-saved payment details.
10. Turn traffic into revenue with custom forms
Add custom forms on your website to capture project details, budgets, and timelines from clients before you meet. Customize questions so you have all of the information you need to prepare for meetings or vet potential clients. You’ll save time and be able to offer more personalized service.
When form responses come in, you can use them in whatever way fits your workflow. Follow up with an email or use the form response to launch a project dashboard to track your progress. From there, you can create a proposal, estimate, or contract with pre-designed templates and turn your lead into a new customer.
11. Sell smarter
Many entrepreneurs today have found success by diversifying the type of products they sell. With Squarespace, you can evolve your business and products to fit your needs as you grow.
You can sell physical products, digital downloads, memberships, subscriptions, event registrations, professional services, and more, all from one website. This year, consider adding a new product type to your site. Or combine any of the above into bundles or subscription tiers to make your offerings more appealing, like a digital download with the purchase of a workshop registration or access to a member’s-only website after booking professional services.
2025 is your opportunity to grow your business, impress clients, and streamline your workflows with Squarespace’s all-in-one platform.
Ready to start investing in your success?