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Having a website is vital for a business in any industry to succeed. For construction business owners, having a place online for you to showcase your projects, specialities, and specific background knowledge is a major advantage.
The website for your construction-related business doesn’t need to be complicated or overly busy. But having one keeps your business relevant in a competitive marketplace. A website will house everything you need to stand out to potential clients.
This guide will help you understand why a construction business needs a website, the steps needed to create one, and examples and best practices to consider.
Why have a website for your construction business?
A website functions as a digital portfolio for a construction business. A website that’s well-designed and maintained can propel a business or provide a pathway to a major breakthrough. It provides your construction business instant and easy visibility.
Think of it as a handy digital guide for all of the projects, clients, and specializations your business may have: A client can discover your business and what you specialize in, then make a booking decision without seeing a building or project your business worked on in person.
Additionally, a website acts as proof of your work and adds credibility. Clients are discerning. They want to know who they’re hiring, and a website can have a big impact on that decision. It’s the place to show off your best achievements, client testimonials, and evidence of why you’re the best at what you do.
Every entrepreneur must wear a lot of hats to get their business off the ground and keep it flourishing. The right website building platform will ideally save you time and expense by offering other tools you need for marketing and managing clients, like email marketing tools and a way to submit and manage invoices.
Create a construction business website in 6 steps
Now that you understand how a website can benefit your business, let’s dive into the specifics of how to set one up, starting with setting goals for your site.
1. Develop goals for the business and website
Before you take any other step, define what the goals are for your business and the website. What do you want your website to do for your business: attract potential clients, build trust that convinces leads to work with you, build your reputation, or all of the above?
For example, many professionals use websites as a portfolio to showcase their work, or a space to highlight certifications or special awards they’ve won in their industry. Construction-related businesses can do that as well. It can be a great place to share your past projects and awards, your design or working philosophy, and rates or services.
If your main goal is lead generation, share informational content and your portfolio to help you attract leads. Add custom intake forms so potential clients can reach out and provide you with key details upfront.
2. Buy a website domain
Once you’ve decided on the goals of your website, you’ll want to claim a website domain name. Your domain name is the unique URL tied to your website, like squarespace.com. It should be straightforward and memorable to keep it searchable and easy to reach.
Consider using your business name or, if it’s long, an acronym or shortened version that’s clear, but easy to remember.
Search and buy a domain on Squarespace
3. Choose a website builder
When you’re ready to pick your website builder, revisit your goals and use them to guide your decision. Select a website builder that best suits your business needs. For instance, you may want pre-designed templates and simple design tools if your main goal is to create an online presence for brand building. If you want to grow your client base or simplify your toolset, then you might want a platform that offers a more all-in-one solution.
4. Do audience and competitor research
It’s important to stay up-to-date with both your audience and competitors. Data about both will help inform what is most useful to include on your website and how you can stand out to potential clients.
A key tip to remember: Look for gaps in your competitors’ websites that you might be able to easily fill and showcase on your website. For example, if their site doesn’t list a service that you offer, make sure to include it on your website. Or maybe competitors are targeting a specific type of customer, leaving a new customer segment to tap into. These small adjustments will help set you apart and ensure you’re speaking to clients’ priorities.
5. Design your website
Websites are visual entities. It’s important to include text, but for a construction-related business, it’s predominantly a space to show off your best work via photos or video.
Make sure your photos aren’t too large that they slow down page load times and drag the website experience down. Users will not wait longer than a few seconds before closing a browser or clicking out. Instead, make sure you’re showing off a few of the best images you have.
Video content is a great way to bring users in on your work, allowing them to envision how your own designs and construction methods will apply to their projects. Look for website builders that have video embedding and integration, like Squarespace, to make it easy for you to include these across your site.
6. Regularly update your website
A good website is not a set-it-and-forget-it situation. Your content, projects and experience, and client testimonials can calcify overtime and become outdated or incorrect. Regularly check on your website and add new information when you can.
We recommend reviewing your website content once every 3 to 6 months. But don’t wait if you have an exciting project to add. For example, if there’s a dream project you’ve just completed, consider making it a cornerstone feature of your website. Update business information, especially contact information, as soon as you can. A fresh website ensures new opportunities can keep coming your way and also helps keep you relevant in search engine results.
5 construction website examples
On Squarespace, you can build a fully customized website with the Blueprint AI design system or tailor a pre-designed template to your business. Here are five Squarespace website examples to use for inspiration for your construction business.
1. Oranssi
The Oranssi template is great for construction-related businesses that offer a range of services. Information is clearly organized and easily accessible. The homepage has clear sections displaying service options and past projects, plus team members, testimonials, and background on the business to build trust—all without sacrificing any opportunity to promote strong visuals.
2. Bergen
For minimalism-focused design businesses that want a clean, sleek look for their website, the Bergen template is an excellent starting point for inspiration. It takes out all of the fuss, combining an overview of services and a portfolio into one homepage. From there, the straightforward navigation allows a potential client to learn more about you and your business. This is a design that gets down to the information you need for your customers and still showcases your work beautifully.
3. Selene
For construction businesses that want photos of their work to shine, the Selene website template offers a great example of how to incorporate text while putting your visuals at center stage. This website focuses on highlighting images and selected projects, then makes it simple to reach out with a contact page and custom contact form.
4. Palermo
The Palermo template is a spare, easily readable and accessible website template for businesses that want to feature high-quality visuals with minimal text. This website puts the home design first, letting visuals draw visitors into the space before they move to the Listing page for the home’s full details.
5. Radian
The Radian website design, like Selene, offers a visual-forward layout that puts projects at the forefront without sacrificing important text and calls to action. The design naturally leads visitors to click through and explore different projects on pages where full-width images immerse them in each space. A prominent contact form on the homepage ensures interested clients can quickly get in touch.
Best practices for successful construction websites
Once you’ve built a website for your construction business, consider the following best practices to make the most out of your hard work and ensure clients discover you and reach out.
Consider search engine optimization (SEO). One of the best ways to get traffic to your website is by optimizing it for search engines like Google and Bing. This organic traffic won’t come to your business immediately, but it’s a low-cost tactic that can help you build lasting visibility in search results.
Make business information easy to find. Make your website’s navigation straightforward. Prominently feature an about us section, contact, past projects, and a way to schedule a call. Keep the user’s experience top of mind and try to naturally design your navigation to fit the flow of information that they’ll most likely look for.
Feature project history. Aside from critical information such as potential cost, availability, and contact, past projects are vital to include on a construction business website. This is your chance to showcase your best work and share details about the project, successes, and your ways of working with clients to earn their trust.
Include customer testimonials. Your customers will be your best marketers. Testimonials provide crucial social proof that potential clients are likely to trust in. Try to feature quotes that highlight satisfaction with the finished product and other information that’s relevant to your audience, like ease of working with you or the skill of your team.