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Crafting product descriptions that convert a website visitor into a customer is one of the most important tasks for running a successful ecommerce business. But writing product descriptions can take time away from other pressing tasks.
With some preparation and the support of a generative AI tool, you can save time and create compelling product descriptions optimized to help you sell.
Want pro tips? Watch an AI webinar with internal Squarespace experts.
Why use AI to create product descriptions?
With thoughtful prompting and some practice, you can create high-quality, unique product descriptions. There are some key benefits to using an AI product description generator.
Breaking through writer’s block: Sometimes getting started is the hardest part of writing. An AI tool can give you a clear starting point to work from.
Consistency: Once you figure out the prompts that get the kind of results you need, you can repeat the process to easily draft copy that’s consistent in tone, style, and length.
Efficiency: With a draft created in seconds, you’ll get to a finished product faster. That’ll make you more efficient and allow you to spend more time on other priorities.
Faster testing: If you want to test different tones of voice or description styles to see which converts more customers, an AI tool can help you write copy for your tests quickly.
SEO optimization: Getting your products to show up in search engine results is a great way to reach new customers. You can ask an AI tool to include search keywords in product descriptions to help boost their visibility.
You can use a product description generator tool for physical product descriptions on your ecommerce website, for online courses, paid videos and blogs, or anything else you sell online.
How to use Squarespace AI’s product description generator
Good product descriptions are brief, detailed, and on-brand. With a little prep work, it’s simple to draft and polish product descriptions quickly with Squarespace AI.
Add or edit a product in your store.
Click into the Description text box and click the animated icon on the far left of the text editor bar.
Ask Squarespace AI to draft a description of your product. For example, “Write a two-sentence product description about a ceramic pasta bowl set in blue spruce. Dishwasher and microwave safe.”
Click “Write” and read the generated result.
If you want to make edits, highlight the text and click the icon again. You can simplify, shorten, or lengthen or ask it to rewrite in a certain way.
Edit the draft to suit your description style and brand voice.
Click “Save” to preserve your description.
For extra efficiency, use the Brand Identity tool (under Settings > Brand) to teach Squarespace AI how to write for your business. Share a short description of your business and choose a tone of voice—or set a custom tone—to get more personalized results.
How to create more compelling product descriptions
A human touch can often make the difference in turning someone into a buyer. Even if you use an AI product description generator, some prep work and editing can turn your AI-generated drafts into high-quality copy that converts potential customers.
Know your target audience and brand voice. Put together a summary of your ideal customer and a description of your brand voice. Add it to the Brand Identity tool so that your outputs are customized to your business.
Highlight the benefits. On top of the product name and specifications, make sure to add any product features and selling points to your prompt.
Be specific. Specificity is the key to getting quality results from an AI tool. The more information you include in your prompt, the more the tool has to work with.
Do your own keyword research. AI tools can lag behind search engine updates. Do your own research to target the most relevant search terms for your products.
Tell a story. It’s harder for online shoppers to see how a product fits into their life. Include use cases in your images and descriptions to paint a picture for them.
Expect to edit. Because AI is new, errors can find their way into copy that looks fine on its face. Always re-read generated content and make sure it fits your needs.
Develop a repeatable process. Remember which prompts tend to get you a better description. Eventually, you’ll have a template that gets you a result you’re happy with every time.
So, for example, your prompt might look like this:
“Write a 150-word product description of a lightweight, hand-made ceramic bowl, 6”W x 3”H, and list some of its ideal uses in someone’s home. Write the description in a conversational, approachable tone and include the words ‘earth-tone dinnerware’ in the description.”
Get our full guide to creating product detail pages that convert
How do AI product description generators work?
Generative AI refers to a type of technology that generates content based on a text prompt. These content generation tools span from image generators to copywriting tools like Squarespace AI.
AI product description generators work the same way other copy generators work. The tool uses Large Language Models (LLMs), which are trained to recognize language patterns and predict the next piece of text based on the preceding words. Those predictions eventually generate complete sentences, paragraphs, and so on.
For example, a product description generator might process the phrase, “This bowl is perfectly sized for salads, cereals, and ___” and predict that the next word is “soup.”
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This post was updated on May 7, 2024.