The in-house scene has exploded, bringing a new dynamic to the relationship between marketing, creative, media and production - unlocking a host of new challenges and opportunities. Each in-house agency set up is as unique as the brand it’s serving. Many thought it was a trend the industry would outlive, but has it become a true evolution of marketing practice thanks to huge advancements in technology, a new remote workforce, and a need to blend creative thinking with commerce? We sit down with leaders of in-house and external agencies to discuss the difference in culture, creativity and growth of these models in 2023 and beyond.
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